Straight answers, no sales script

We install the operational backend a growing business never got round to building: every inquiry answered, every quote chased, every past customer remembered, records kept clean, and a weekly summary of what is actually happening. Seven systems in total, wired onto the website, WhatsApp and forms you already use. You pick the ones that fix your leaks. There is a setup fee to build it and a monthly to keep it running, and you can cancel or buy the system outright whenever you want.

It is the first of the seven, and usually the place we start. Software wired to your website, WhatsApp, and social pages that replies to every new inquiry in under a minute, at any hour, then follows up automatically until the lead answers. It exists because leads go to whichever business responds first, and most businesses take hours or days.

Under sixty seconds, around the clock. The first reply confirms you received the inquiry, answers the obvious questions, and tells the lead exactly what happens next. You get notified at the same moment so a human can take over whenever you want.

No. BackND installs on whatever you already have: your current website, WhatsApp Business number, Facebook or Instagram pages, even a simple contact form. If you have no web presence at all, we can stand up a single capture page as part of the build, but we do not sell website redesigns.

The response system is KSH 25,000 to set up, then KSH 10,000 a month. Live within seven days: every inquiry from your website, WhatsApp, and social pages answered in under a minute, around the clock. A fuller build of three or four systems is KSH 60,000 to set up and KSH 25,000 a month, quoted after a free audit so you know both numbers before you commit to anything. The setup fee covers the build and includes your first month. No hourly billing, no surprise line items.

Three things, and they are all real costs. The AI that drafts every reply in your voice, which costs money every time it writes. The hosting the systems run on, monitored around the clock. And the fixing when something changes: WhatsApp and the social platforms update how they work constantly, and someone has to keep up with that. A system that quietly stops working three months after it was installed was never worth what you paid for it.

Two guarantees, both in writing. Your response system is live within seven days of the kickoff call, or your setup fee is refunded in full and your first paid month is free. And if a single lead goes unanswered for more than an hour in your first thirty days, that month costs you nothing, and every month after it is free until we can show you thirty days straight without it happening again.

Two cases. If you already answer every inquiry inside the hour, the response system has nothing to fix and the monthly would not earn itself back. And if the problem is that too few people are getting in touch at all, that is a marketing problem rather than a backend one: these systems make sure nothing that reaches you gets dropped, they do not create demand that was never there. The outbound engine is the one exception, and it is capped at two clients at a time.

Most response systems are live within one week of the audit call. The sequence is: audit your current lead flow, wire the systems onto your existing channels, test with real inquiries, then switch it on. A fuller build of three or four systems takes two to three weeks.

No. Every message is written for your business, in your voice, and you approve every word before the system goes live. Leads get a reply that reads like you typed it fast, not like a ticket number from a call center.

Proven, boring, affordable ones: MailerLite for email sequences, WhatsApp Business for messaging, our own response engine wired between them, and whatever form or CRM you already use. The accounts are set up in your name, so you are never held hostage by an agency login.

No, and there are two ways out. You can cancel on thirty days written notice at any time, with no minimum term and no exit fee. Or you can buy the system outright for twelve months of fees paid once, after which you never pay us again: KSH 120,000 for a response system, KSH 300,000 for a fuller build. That transfers the deployment, all your configuration and message copy, your data, and your own API keys and hosting registered to your business. You can run it yourself the next day. Your lead data is yours throughout and we will export it for you whenever you ask, whether you are leaving or not.

Anywhere. Builds are done remotely and the systems run in the cloud, in accounts registered to your business, so your location never matters. Time zones are handled by the systems themselves.

A short, personal re-engagement sequence sent to past clients and stalled leads: three messages over about ten days, written in your voice, each with a real reason to get back in touch. On a decent list, a conservative 3 to 5% restart a conversation, and those are the cheapest sales a business ever makes because the trust already exists.

Because outreach that actually books calls needs research on every prospect and a message tuned per client, and that attention does not scale like software. Two slots means each client gets the volume and quality promised. When both are taken, new clients join a waitlist rather than getting a diluted version.

No. A chatbot is one possible front door. BackND covers the whole journey: the instant reply, the scheduled follow-ups that stop when the lead answers, and the pipeline that records every inquiry with a source and a next action.