Straight answers, no sales script.

We install the operational backend a growing business never got round to building: every inquiry answered, every quote chased, every past customer remembered, records kept clean, and a weekly summary of what is actually happening. Seven systems in total, wired onto the website, WhatsApp and forms you already use. You pick the ones that fix your leaks. There is a setup fee to build it and a monthly to keep it running. No minimum term: cancel on 30 days notice, with no exit fee, and your data leaves with you.

Owner-led businesses losing hours to old software and work done by hand: the quote typed up twice, the order book on paper, the staff review nobody flagged, the report someone rebuilds every week. It suits owners who want to keep the tools they already use, and who would rather have the systems built, hosted and fixed for them than run another tool themselves. Law firms, real estate agencies, logistics companies, consultancies, marketing agencies and manufacturers with a sales team are typical. The audit decides what gets built, so where things slip matters more than your sector.

It is the first of the seven, and usually the place we start. Software wired to your website, WhatsApp, and social pages that replies to every new inquiry in under a minute, at any hour, and tells you at the same moment. Chasing leads who go quiet is a separate system, the follow-up engine. It exists because leads go to whichever business responds first, and most businesses take hours or days.

Under sixty seconds, around the clock. The first reply confirms you received the inquiry, answers the obvious questions, and tells the lead exactly what happens next. You get notified at the same moment so a human can take over whenever you want.

No. BackND installs on whatever you already have: your current website, WhatsApp Business number, Facebook or Instagram pages, even a simple contact form. If you have no web presence at all, we can stand up a single capture page as part of the build, but we do not sell website redesigns.

Each build is priced on a call, after the audit, because two businesses rarely need the same thing. We work out what the slow way costs you now, in staff hours, in work someone has to remember, and in sales that go cold while they wait, and price the build against that. You get one fixed price before any work starts: a setup fee that builds the system and covers your first month, then a monthly fee that keeps it running. No hourly billing, no surprise line items.

Then it is a custom build, like the staff contract reminders and quote forms on our home page. We quote it after the audit, and you see the price before any work starts.

Three things, and they are all real costs. The AI that drafts every reply in your voice, which costs money every time it writes. The hosting the systems run on, monitored around the clock. And the fixing when something changes: WhatsApp and the social platforms update how they work constantly, and someone has to keep up with that. A system that quietly stops working three months after it was installed was never worth what you paid for it.

Yes. Pay for ten months upfront and get twelve. Leave early and we refund the balance, after charging the months you used at the monthly price.

An upgrade once a system is live: everything in the Operations System, plus our hands on it every week. We tune the replies, schedule the campaigns, read the weekly summary and act on it, and add new systems as the business grows. There is no setup fee, because nothing new is built. The Outbound Appointment Engine sells only inside this tier, and only when one of its two client slots is free.

No. The systems are provided on subscription only. Your data is yours outright and leaves with you if you cancel; the automation behind it stays ours, licensed to you while the subscription runs.

Two guarantees, both in writing. Your response system is live within seven days of the kickoff call, or your setup fee is refunded in full and your first paid month is free. And if a single lead goes unanswered for more than an hour in your first thirty days, that month costs you nothing, and every month after it is free until we can show you thirty days straight without it happening again.

Three cases. If you already answer every inquiry inside the hour, the response system has nothing to fix and the monthly would not earn itself back. If the problem is that too few people are getting in touch at all, that is a marketing problem rather than a backend one: these systems make sure nothing that reaches you gets dropped, they do not create demand that was never there. The outbound engine is the one exception, and it is capped at two clients at a time. And if you want to own the software outright or run the tools yourself, we are the wrong fit: the systems are provided on subscription, and we run them.

Most response systems are live within one week of the audit call. The sequence is: audit your current lead flow, wire the systems onto your existing channels, test with real inquiries, then switch it on. The bundle takes two to three weeks. A custom build is timed in its quote.

No. Every message is written for your business, in your voice, and you approve every word before the system goes live. Leads get a reply that reads like you typed it fast, not like a ticket number from a call center.

Proven, boring, affordable ones: MailerLite for email sequences, WhatsApp Business for messaging, our own response engine wired between them, and whatever form or CRM you already use. The accounts are set up in your name, so you are never held hostage by an agency login.

No. You can cancel on thirty days written notice at any time, with no minimum term and no exit fee. When you give notice we will ask for one short call to see whether we can fix what went wrong; it never delays or blocks the cancellation. Your lead data is yours throughout: we will export it in a usable format whenever you ask, whether you are leaving or not, and within fourteen days if you cancel. We will never hold it back over a disputed invoice. What we do not do is sell you the system itself. The monthly pays for it to keep running on our infrastructure, credentials and monitoring, and it stops working when the monthly stops.

Anywhere. Builds are done remotely and the systems run in the cloud, in accounts registered to your business, so your location never matters. Time zones are handled by the systems themselves.

A short, personal re-engagement sequence sent to past clients and stalled leads: three messages over about ten days, written in your voice, each with a real reason to get back in touch. On a decent list, a conservative 3 to 5% restart a conversation, and those are the cheapest sales a business ever makes because the trust already exists.

Because outreach that actually books calls needs research on every prospect and a message tuned per client, and that attention does not scale like software. Two slots means each client gets the volume and quality promised. When both are taken, new clients join a waitlist rather than getting a diluted version.

No. A chatbot is one possible front door. BackND covers the whole journey: the instant reply, the scheduled follow-ups that stop when the lead answers, and the pipeline that records every inquiry with a source and a next action.